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In Peru, 7 out of 10 people don’t save money on a monthly basis. There may be several reasons for this, but the truth is that most simply don’t have the habit—they lack consistency, they lack rhythm. And the rhythm Peruvians do know comes from music, with reggaeton being the most popular genre during the summer.
That’s why, for the launch campaign of Wardaditos, BCP’s automatic savings feature in its mobile banking app, the bank created a catchy jingle to teach Peruvians that it’s possible to save with rhythm for anything they might need.