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In the pursuit of new tools offered by artificial intelligence, the A.I.dentical Fans initiative was born, an innovative campaign that raffled tickets to BCP customers. Based on a key insight about A.I. technology, the campaign leveraged the fact that individuals created with tools like MidJourney are generated from thousands of images on the internet, often resulting in characters that resemble real people. Fifty artificial fans were created, each "searching" for their real-world doubles to gift them tickets to the Peru vs. Venezuela match. The campaign was the most successful of 2023, achieving key objectives such as increasing positive sentiment toward the brand and growing the customer base.
Awards & Recognitions
OJO DE IBEROAMÉRICA 2024: Bronce / Eventos/ acciones y sponsorship
OJO DE IBEROAMÉRICA 2024: Bronce / Nuevas realidades y tecnologías emergentes
PREMIO IDEAS 2024: Oro / Eventos auspicios y patrocinios
PREMIO IDEAS 2024: Bronce / Marketing directo