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Qore is BCP's benefits platform. The problem? Most people didn't even know it existed.
What they didn't know was that if they were BCP customers, they were already enjoying Qore's benefits. Everyone qualified.
That simple and familiar reaction — "Me too?" — became the heart of the campaign.
We created a fast-paced, entertaining film where people repeatedly discover that the discounts, perks and experiences they thought were reserved for others were actually available to them as well.
A fun, dynamic and culturally relevant campaign that turned an overlooked loyalty program into something people could finally recognize, understand and enjoy.