On World French Fries Day, we send a message to all the Fry Thieves: We know that our potatoes are the best fries in the world, but we also know that in times of pandemic it is not safe to steal them. So we found a safe way for them to keep doing it, without doing it.
We created #Robapapas (#FryThieves), a digital action so that everyone continues to steal potatoes but digitally and in return we reward them with real potatoes.
Awards & Recognitions
OJO DE IBEROAMÉRICA 2021: Shortlist / Digital & Social
On testicular cancer awareness month, we created a global campaign using the most famous adult web as a media: Pornhub.
We connected with a famous adult actress and made a tutorial to prevent testicular cancer and with very low investment, we were able to reach millions of people around the world.
Awards & Recognitions
CANNES LIONS 2015: Bronze / Branded Content
EL OJO DE IBEROAMÉRICA 2015: Bronze / Branded Content
EL OJO DE IBEROAMÉRICA 2015: Bronze / Media
FIAP 2016: Silver / Efectiveness
IDEAS AWARDS 2015: Silver / Online videos
IDEAS AWARDS 2015: Silver / Direct
Description
plazaVea did it again. First in the FIFA World Cup in Rusia 2018, then in CONMEBOL American Cup in Brazil 2019. Just one year after the world's best fans (Peruvians) had already spent literally everything to travel to Russia, another challenge came up: joining their official soccer team in Brasil, the most expensive country in South America.
plazaVea, the Peruvian supermarket with the lowest prices in the country, decided to join Peruvian fans again, but this time, plazaVea didn’t take its lowest prices to Brazil; the Peruvian supermarket reunited all of Brazil's lowest prices in one place: its own store… in its own way. plazaVea created a truck that followed the Peruvian soccer team through Porto Alegre, Rio de Janeiro, Sao Paulo and Salvador de Bahia, found the products with the lowest prices in each area, placed them in the truck and made the truck locatable through social media so every Peruvian fan could reach it in real time.
This way, plazaVea became the first Peruvian supermarket to offer the lowest prices in Brazil to the world's best fans: Peruvians.
Awards & Recognitions
EFFIE Latam 2021: Gold / Seasonal Marketing
EFFIE Perú 2020: Silver / Carpe Diem
In Peru, most of young people live with their parents, that's why they can’t make parties at home. Pilsen Callao, the young people’s most popular beer, created a solution to that problem with an online marketplace for offering to lodge to parties, using as money Pilsen’s bottle cups. The name of the site was AirbnBeer.
Awards & Recognitions
EFFIE AWARDS 2019: Gold / Promo & Activation
IDEAS FESTIVAL 2019: Gold / Direct
IDEAS FESTIVAL 2019: Silver / Promo & Activation
IDEAS FESTIVAL 2019: Bronze / Use of App
ANDA 2019: Gold / Product Campaign
We wanted to pay a special homage to all types of bikers with an unique style that only Mcdonald’s can create.
As a team, we enjoy the challenge of creating ideas with high impact for Mcdonald’s. We explored different types of illustration that could represent the essence of each biker in an inspiring way, so we looked for different references that work with simplicity and highlight the human shape. One reference that we worked with was the Tour De France, with a special vintage graphic style. That way, we arrived at an Art Deco style that counted with all the characteristics to achieve the awareness and impact we were looking for.
Peru is the world’s leading culinary destination with plates well knowing around the world. However, there are hundreds of amazing recipes that were born because of the nonofficial Peruvian chef’s creativity and their love for innovation.
For the Solgas (liquid gas company) launching campaign we decided to create a short film to demonstrate the durability of one gas cylinder of Solgas and took it on a trip around the world, visiting 72 homes and cooking their unique recipes.
Awards & Recognitions
FIAP 2017: Shortlist / General Production
IDEAS FESTIVAL 2018: Silver / Branded Content
IDEAS FESTIVAL 2018: Bronze / Best Production
On International women’s day, Pilsen Callao created a special beer pack inspired in real gender inequality statistics, in which one beer couldn’t open. For the first time in history, we created a beer made to not celebrate.
Peru is one of the Southamerica’s most violent against women country. That’s why, on International Day for the Elimination of Violence against Women, in Oeschle (department store) we created a campaign using fashion as a daily protest sign against street harassment.
Christian Ramos is a famous Peruvian soccer player and in plazaVea we decided to call him and his mother to make them our experts in saving money, with a little change in their last name. We called them Los AhorRamos (a wordplay meaning The Savers).
For every father there is nothing most important than the future of their son, even they are capable to step away little dreams to save money for their child’s dreams.
During Father’s day, in Sodimac Homecenter we decided to surprise some father with a little gift, gave for their sons and created emotional and realistic content.
Leyla Chihuán is a famous Peruvian congresswoman because she said that her paycheck “wasn’t enough” in a national radio interview. Since then, her last name became a joke in Peruvian pop culture, using “I’m Chihuan” to say “I have no money, I’m poor”.
In plazaVea, we decided to reunite the other Chihuans to rectify their last name and made them experts in saving money.
Video password: chihuanpv