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This is the story of McDonald's biggest campaign in Peru. In 2022, Sebastián Yatra, one of the world’s top music stars, was set to perform his only concert in the country. To promote the new Yatra menu, we decided to use the singer’s image without spending a single dollar—unlike other brands. Inspired by one of his most popular songs, "Tacones Rojos," McDonald's launched a viral campaign that sparked a cultural and pop phenomenon, making everyone talk about the collaboration between McDonald's and Yatra.
Awards & Recognitions
IAB MIXX 2023: SILVER
EFFIE PERU 2023: SHORTLIST / MOMENTO OPORTUNO