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On testicular cancer awareness month, we created a global campaign using the most famous adult web as a media: Pornhub.
We connected with a famous adult actress and made a tutorial to prevent testicular cancer and with very low investment, we were able to reach millions of people around the world.
Awards & Recognitions
CANNES LIONS 2015: Bronze / Branded Content
EL OJO DE IBEROAMÉRICA 2015: Bronze / Branded Content
EL OJO DE IBEROAMÉRICA 2015: Bronze / Media
FIAP 2016: Silver / Efectiveness
IDEAS AWARDS 2015: Silver / Online videos
IDEAS AWARDS 2015: Silver / Direct
For Testicular Cancer Awareness Month, we launched a global campaign using one of the world’s most visited adult websites: Pornhub.
Partnering with a renowned adult actress, we created a tutorial on how to perform testicular self-exams, delivering a crucial health message in an unexpected space. With minimal investment, we successfully reached millions of people worldwide, raising awareness about testicular cancer in a bold and impactful way.
Awards & Recognitions
CANNES LIONS 2015: Bronze / Branded Content
EL OJO DE IBEROAMÉRICA 2015: Bronze / Branded Content
EL OJO DE IBEROAMÉRICA 2015: Bronze / Media
FIAP 2016: Silver / Efectiveness
IDEAS AWARDS 2015: Silver / Online videos
IDEAS AWARDS 2015: Silver / Direct