Creative Director / Ideas that turn culture into action

About

I’m Victor Luna,

a Peruvian Creative Director focused on ideas that connect brands with culture, behavior and conversation. My work spans financial brands, QSR, beer, entertainment and social impact, with recognitions at Cannes Lions, Ojo de Iberoamérica, Effie, FIAP, IAB MIXX and local award shows.

Experience

TBWA Peru

February 2023 - Currently

BCP Banco de Credito del Peru.

Publicis

April 2021 - February 2023

McDonald’s, Corona, Nescafé.

Boost Brand Accelerator

June 2020 - March 2021

Asociacion de AFPs, Tabernero.

 VMLY&R

January 2020 - April 2020

Interbank, Primax (oil and gas company), Caja Piura (loan company).

FAHRENHEIT DDB

December 2016 - January 2020

Pilsen Callao (AB-InBev), BBVA Continental, Promart Homecenter, Movistar, PlazaVea supermarket, Solgas (compressed gas industry), Real Plaza mall, Oeschle (fashion company). 

MCCANN LIMA  

Julio 2012 - Diciembre 2016

Cusqueña (AB-InBev), Wong supermarket, Nestlé, Cálidda (liquified natural gas company), Sodimac Homecenter, Coca Cola, Inca Kola, Save the Children.

PRAGMA   

Mayo 2011 - Julio 2012

Movistar, Maestro Homecenter.

Garwich BBDO (now Youpanqui BBDO)

Enero 2010 - Abril 2011

P&G, Pepsico, Frito Lay, Bayer, Volkswagen, Audi.

 

Info

 

victorlunaalarcon@gmail.com

+51 992510134