1
2
On World French Fries Day, we send a message to all the Fry Thieves: We know that our potatoes are the best fries in the world, but we also know that in times of pandemic it is not safe to steal them. So we found a safe way for them to keep doing it, without doing it.
We created #Robapapas (#FryThieves), a digital action so that everyone continues to steal potatoes but digitally and in return we reward them with real potatoes.
Awards & Recognitions
OJO DE IBEROAMÉRICA 2021: Shortlist / Digital & Social
Fry Thieves - Board
On World French Fries Day, we send a message to all the Fry Thieves: We know that our potatoes are the best fries in the world, but we also know that in times of pandemic it is not safe to steal them. So we found a safe way for them to keep doing it, without doing it.
We created #Robapapas (#FryThieves), a digital action so that everyone continues to steal potatoes but digitally and in return we reward them with real potatoes.
Awards & Recognitions
OJO DE IBEROAMÉRICA 2021: Shortlist / Digital & Social