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We wanted to pay a special homage to all types of bikers with an unique style that only Mcdonald’s can create.
As a team, we enjoy the challenge of creating ideas with high impact for Mcdonald’s. We explored different types of illustration that could represent the essence of each biker in an inspiring way, so we looked for different references that work with simplicity and highlight the human shape. One reference that we worked with was the Tour De France, with a special vintage graphic style. That way, we arrived at an Art Deco style that counted with all the characteristics to achieve the awareness and impact we were looking for.
BMX
Cyclist
Citybike
Mountain bike
Citybike II
We set out to pay tribute to all types of cyclists with a unique style that only McDonald’s could deliver.
As a team, we thrive on the challenge of creating high-impact ideas for McDonald’s. This time, we explored various illustration styles to capture the essence of each cyclist in an inspiring way. Our goal was to embrace simplicity while emphasizing the human form. One of our key references was the Tour de France, known for its vintage graphic style. This led us to an Art Deco approach, which perfectly aligned with the visual qualities we needed to create the awareness and impact we sought.