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In Peru, most of young people live with their parents, that's why they can’t make parties at home. Pilsen Callao, the young people’s most popular beer, created a solution to that problem with an online marketplace for offering to lodge to parties, using as money Pilsen’s bottle cups. The name of the site was AirbnBeer.
Awards & Recognitions
EFFIE AWARDS 2019: Gold / Promo & Activation
IDEAS FESTIVAL 2019: Gold / Direct
IDEAS FESTIVAL 2019: Silver / Promo & Activation
IDEAS FESTIVAL 2019: Bronze / Use of App
ANDA 2019: Gold / Product Campaign
In Peru, many young people still live with their parents, which makes hosting parties at home nearly impossible. Pilsen Callao, the beer most loved by young Peruvians, came up with a creative solution. They launched "AirbnBeer," an online marketplace where users could trade Pilsen bottle caps for party venues. This innovative platform allowed them to book places to party without the usual restrictions, turning bottle caps into the ultimate party currency.
Awards & Recognitions
EFFIE AWARDS 2019: Gold / Promo & Activation
IDEAS FESTIVAL 2019: Gold / Direct
IDEAS FESTIVAL 2019: Silver / Promo & Activation
IDEAS FESTIVAL 2019: Bronze / Use of App
ANDA 2019: Gold / Product Campaign