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Description
plazaVea did it again. First in the FIFA World Cup in Rusia 2018, then in CONMEBOL American Cup in Brazil 2019. Just one year after the world's best fans (Peruvians) had already spent literally everything to travel to Russia, another challenge came up: joining their official soccer team in Brasil, the most expensive country in South America.
plazaVea, the Peruvian supermarket with the lowest prices in the country, decided to join Peruvian fans again, but this time, plazaVea didn’t take its lowest prices to Brazil; the Peruvian supermarket reunited all of Brazil's lowest prices in one place: its own store… in its own way. plazaVea created a truck that followed the Peruvian soccer team through Porto Alegre, Rio de Janeiro, Sao Paulo and Salvador de Bahia, found the products with the lowest prices in each area, placed them in the truck and made the truck locatable through social media so every Peruvian fan could reach it in real time.
This way, plazaVea became the first Peruvian supermarket to offer the lowest prices in Brazil to the world's best fans: Peruvians.
Awards & Recognitions
EFFIE Latam 2021: Gold / Seasonal Marketing
EFFIE Perú 2020: Silver / Carpe Diem
PlazaVea did it again. First, it was the FIFA World Cup in Russia 2018, and then the CONMEBOL Copa América in Brazil 2019. Just one year after Peru's passionate fans had spent nearly everything to support their team in Russia, a new challenge arose: following their national team to Brazil, the most expensive country in South America.
PlazaVea, Peru's supermarket known for offering the lowest prices in the country, once again stood by the fans. But this time, PlazaVea didn't bring its low prices to Brazil. Instead, the supermarket brought Brazil's lowest prices to the fans. PlazaVea created a mobile store—a truck that followed the Peruvian national team across cities like Porto Alegre, Rio de Janeiro, São Paulo, and Salvador de Bahia. It stocked the cheapest products from each area and was trackable in real time through social media, allowing Peruvian fans to find and shop from the truck wherever it went.
This way, plazaVea became the first Peruvian supermarket to offer the lowest prices in Brazil to the world's best fans: Peruvians.
Awards & Recognitions
EFFIE Latam 2021: Gold / Seasonal Marketing
EFFIE Perú 2020: Silver / Carpe Diem