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Leyla Chihuán is a famous Peruvian congresswoman because she said that her paycheck “wasn’t enough” in a national radio interview. Since then, her last name became a joke in Peruvian pop culture, using “I’m Chihuan” to say “I have no money, I’m poor”.
In plazaVea, we decided to reunite the other Chihuans to rectify their last name and made them experts in saving money.
Video password: chihuanpv
Leila Chihuán, one of Peru’s former congresswomen, publicly stated that her salary was not enough to cover all her expenses. The phrase went viral, and “Chihuán” eventually became a popular expression used to describe someone who is out of money. The phrase was “estoy Chihuán”, similar to saying “I’m broke.”
PlazaVea, the supermarket known for its low prices, saw an opportunity to join the conversation in a fun and engaging way by positioning itself as the supermarket of smart savings. They invited several women whose last name was Chihuán and created a series of commercials in which each of them showed that they actually do have enough money each week to cover their household shopping.